Is this the end of shampoo? Purely Perfect is a non-foaming “un-shampoo” that aims to prevent colour-fade, save the environment and minimise time in the shower one wash at a time...

Shampoo Revolution:
If all the other products out there are like fast food, Purely Perfect is like a wholesome meal.

One wash made our thick, wavy hair the silkiest and shiniest it has ever been – all without using a single styling product or flatiron.

Purely Perfect Cleansing Creme is the best hair product I have ever used. My hair looks so shiny and healthy and feels so good, it has become an accessory on its own.

Purely Perfect Cleansing Creme reinvents hair washing – the ultimate frizz fighter keeps hair calm with perfect texture.

Over a decade in the business has left me jaded, but I’m convinced this line parted the heavens and made the angels sing.

Mr. Gordon, now the founder of the creative studio Hairstory, is an advocate for a no-shampoo regimen. Last year, he introduced the Purely Perfect line of hair care products. Its detergent-free Cleansing Creme uses aloe vera extract and essential oils to clean hair. “It sounds insane, but you should never use shampoo again,” he said.

Prepare to receive random compliments. That’s because this cleanser (not a shampoo – it hasn’t got the normal hair-stripping stuff in it) leaves things silky and mermaid-like.

Should you lock up your shampoo?
A new suds-free approach to washing just might put an end to your bad hair days.

The marquee product is a hair cleanser that has no detergents and doesn’t create foam. Instead, Purely Perfect Cleansing Creme has aloe vera, rose flower oil, evening primrose oil, and peppermint oil.

This, my friends, is a straight up game changer – no suds, no harsh detergents, and no need to follow up with a conditioner because (bonus!) it doubles as both... it leaves ANY texture noticeably silkier, shiner, tangle-free and, most importantly, clean. For the first time ever I actually love my freshly, washed hair on day one.

The new anti-shampoos are the follicular equivalent of a non-foaming facial cleanser. The poshest one around – and the most talked about...is Purely Perfect Cleansing Creme.

I swiped Purely Perfect form the Gloffice product table...during the first use...my hair was less poofy, better hydrated, and I had less flyaways. I was hooked.

Purely Perfect has a less-is-more approach with a unique product that requires no conditioner or masque afterwards.

The hero product: Purely Perfect Cleansing Creme is a cult-favorite, sold-out-everywhere anti-shampoo that doesn’t strip color and smells amazing.

Mark my words:
This will become the next cult obsession for frizzy-haired girls.

As we kick off 2015, we’re starting fresh... beginning with the clutter of products in our shower. And get ready: we just found your new secret weapon... Purely Perfect by Hair- story – our new favorite line of minimalist haircare products... So start paying attention to them now: what Hairstory is doing is going to be BIG!